Selling products

How to Get and Retain Loyal Customers on Your Facebook Page

Selling products through Facebook is a process that requires a lot of focus to get it right. With Apps such as Shopify coming in to make the process easier, you need to know that you can still fail if you don’t do the right things. In a century where e-commerce is taking over, you have to ensure that your customers are always satisfied or else, you risk losing them to your competitor. Since the customer is always right, here are some of the things that you must do to get customers returning to buy from your page.

  • Maintain high quality on your products

You can make as much noise as you want on Facebook but if your product is not legit, no one will ever shop from your page. To make it even worse, the reviews and comments will tell it all. You have heard of people buying certain products and end up getting something different. You don’t want to find yourself in this position especially if the information goes viral on Facebook.

  • Have money back policy

If you have noticed, some of the big players in the world of e-commerce all have a return policy where customers can return whatever they have bought if they are not satisfied. This way, customers are comfortable to release their money because they know that they are covered. Having a money back policy also shows a level of professionalism.

  • Take note of what customers say about your product

When you notice that a number of customers have similar complains about your products, then you have to act. As they say, the customer is always right. Studying your customers’ behavior goes a long way in making sure that you deliver quality to them. This is why it’s advisable that you read and take note of any comment or review left by buyers on your Facebook page.

  • Never be in a hurry to have more followers to your page

You have heard of people buying likes to their Facebook pages. As much as it is a strategy, it is not the right one to use when running a sales page on Facebook. The problem of buying likes is that you will not be able to capture the real audience that you intend to hence wrong feedback.

Conclusion

Having customers buy from your page is one thing. Having them come back again is also another thing. Always make sure that you are at your best to get them coming back.

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